Major changes to SERP Google extended the length of the title and description

To change significantly: the title and description of the Google promotion. Google has made significant changes to its search results page by extending the length of the title and description. This is the first discovered by Huggins Ross in twitter later reported that Jennifer Sle was in SEM.

That's changed.

The title tag has been increased to 71 to 70 characters, which is from its first 60, 50 characters. At least it can be used in another word. 100 characters per line are added to the meta description and extend from 2 to three lines. This is a significant increase in the chance to tell the user what the page is about.

Reported that Google is still a sleg truncated description, many search results or two lines, so you can also see them in about 160 characters. When the one three lines of code are displayed, they are 278 characters per line.

It is important to note that this may be a test that Google can be reversed at any time. By the company's own admission, it is always a / b test. So, it's a good idea not to put your search engine optimization effort on these numbers until it is known if the test will become a permanent change.

How to do SEO?

For the latter part, changes have been ignored. According to the change of Reddit thread in organic search took place on May 4th, just now the person is really talking about it.

"My analysis shows that Google updates the search results in layout to the organic list and increases the size of the title tag - as well as the selected segment / answer box width increase, but the reduction of the characteristics of the height Snippets/Answer Boxes.”

In Reddit's comments, for most of the part, the consent of the changes has not attracted attention. These Jonathan Jones also wrote his own blog that change has influenced CTR in a positive way, which could be a sign that it will continue to produce positive changes in the.

Jones recommends that if you notice any positive or negative change from now until May 4th, you will have to measure your click through a long search.