SEO Link Building with Web Content Secrets

This is the eternal question: what other sites link to you? Most talking about reciprocal links (link exchange) and buying links. But there is another important tool, link building should be part of your Toolbox: distribution to one-way inbound links exchange content.

Comparison with other connection methods

• Reciprocal links: change link content distribution generated by the biggest advantage is that links are unidirectional and therefore more valuable. Of course, reciprocal links still have value, but they may hinder your SEO work.

• Indirect reciprocal links: links to my site a to your website, so your sites link to my site B. the problem is, it may be the work of a large number, and Google can be detected indirectly, if you like it more than once, the same group's Web site, may make you look like a link farm in the interface.

• Paid links: paid links issue is 1) costs; 2) search engines increasingly better and better after discounting paid links. According to Matt Cutts's blog, "I wouldn't be surprised if search engines begin to take stronger action against link buying in the near future ... ... Link sales outlets may lose reputation (such as PageRank and anchor text) ".

A variety of content distribution

• Article. This is essential for content distribution, simple to a lot of people think that content distribution as "article marketing." However, you are missing a few links if you only do articles from other sources.

• News blurbs. Lots of news style Web site only reprints of a few paragraphs. The good news is, often enough the news leads the whole point is to include links to other Web sites, "look what we've found" way, a la Slashdot.org

• A newsletter. Some positive news publishing website. A copy of the newsletter, just like an article, only in a very specific format newsletter, and, frankly, not that enjoyable to read. I don't know why some sites so head over heels in the press, but, Hey, that's their business. The good news is, even if you can't write, don't want to hire a writer, newsletter (at least) is very easy to do.

• Tools, games and other Webware. With popular tools, software, Flash games and other Webware often let other Web sites using it as a link exchange. Big potential disadvantage is technical support.

• Image. Images, diagrams and photos of the particular content, is an important form of content on the Web. If you have a lot of images on your website, people ask you, use them on their Web site, in Exchange need backlinks. Image problem is that they can easily be stolen. Stolen words can be found with a Web search. Copyright symbol, you can try watermark image URL and link demands. But in this process, you will make the image more desirable.

• Web design templates. Distribute these free for a long time. They are more easily stolen than images. If you embed a link in the footer of the Web template, you will come back, are often considered to be filtered out in the search engine of the site link.

Maximize content distribution link validity: anchor text

Anchor text. Any competition you need optimized anchor text keywords to rank high. This means that you need your target keyword anchor text is very important, (with the exact same anchor text links too much may be filtered) variants of the target keywords. Issues are linked, some Web sites, by default, does not let you choose the anchor text to your site. So you need to: 1) find website reproduces the content and optimize anchor text; 2) specifically for your target anchor text used to request. And, keep in mind the link structure will require that you have a real natural not anchor text optimization, usually with the URL as the anchor text links.

How to find a Web site

Find submitting content on the Web is the greatest challenge. You can ask around and do you have any other owners. Further Web searches. Classic method is the "submit an article" + [key]. Most of these methods to find your site is not a very good candidate, which is why this can be a bit labor intensive. This step I use offshore labor, for a program that will sort and store all the search results into a spreadsheet; otherwise, it may not be worth it. Then again, it also will find reciprocal link partners.

Ethical Issues & Best Practices

Golden rule: remember that there's a human being who has to approve your article for submission. 

• Read and adhere to all submission guidelines. 

• Avoid automation. There's almost always some detail of submission that requires a human eye: a multitude of html formatting requirements, changing site themes, etc. 

• Don't submit by email unless specifically instructed. Using a contact form prevents possible sp@m accusations. 

• Only approach websites that request content submissions. 

• Don't misrepresent reprint content as original. 

• Don't submit the same content too often. After about two hundred reprints, a lot of people will be seeing the same thing over and over again and possibly complaining. 

In short, as SEO gets more competitive, having more and more linking methods at your disposal gets more and more important. Don't overlook this important tool.