The search engine optimization process is often misunderstood, which is why they often make a lot of search engine optimization errors, which will make them not only in the pages of search engine rankings, but also lose the customer flow. Search engine optimization can help you direct the traffic to your site, but let them stay to be a whole new different ball game.
The whole search engine optimization process is basically around the use of specific strategies to get a good search engine rankings of the idea, so that people can be more easy to find your site. Your web page ranking is better, the easier it is to find it, the more attractive is that they visit your site, which increases the flow of your site is able to generate. However, if the user does not find any relevant content in your site, then your efforts to get them to your site will be just in vain.
If you want to make sure you can get users to stay on your site, you have to learn some basic content strategies in order to do so.
Related content
As mentioned before, let people go directly to your web site or web page is one thing, but to let them find the relevant content, and left to be another. In order for you to be able to generate positive and beneficial effects on the flow, you can transfer to your site and you need to provide them exactly what they are looking for.
When a user is looking for a specific content, they will use a keyword search on the search engine. Once they are directed to your site using these keywords, they want to find the relevant content to determine the keyword, so make sure you have content related to the search. Avoid using keywords that have nothing to do with your content, but you use them just to get more traffic because of the popularity of this keyword. This will only cause the user to click back to their search engine, which does not necessarily produce any positive effect on your page ranking. Make sure that your keyword selection will be associated with the content you create on the page.
More content is better
You create more content or articles on topics or keywords, more opportunities, you have more tags and links to other sites, as well as increase your chances of answering the user's search related content. Just like fishing, you have more with the bait, the better your chance to catch fish. One way you can get the right user, you just need to provide more content for the user.
In addition, different articles you create and publish on your site as well as other web sites can generate a large number of reverse links that can guide the user back to your website.
Keep content fresh
Creating and posting new content regularly can greatly improve your site’s chances of getting recommendations from other sites, especially those that are linked to your site. The more times you offer new and fresh content, the more opportunities your users searching for a particular content will have on finding one that is relevant to their search.
Link building
Building links is also another content strategy that you can employ to help users searching for a particular content to find your site offering relevant content to their search. Try to link to those other sites that has similar content, or at least uses the same keywords in tagging their site’s content.
This way, any user searching in those sites will be directed to your page’s similar content, making it easier for users to find your page.
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